The introduction of steak to its menu in 2014 was a step toward incorporating heartier food items alongside a growing number of sandwich options. Travis began as CEO in 2009. Like Dunkin’ Donuts, Starbucks has also shifted focus to include more products aimed at afternoon and evening customers. Keurig product line comprises of diverse beverages including coffees, teas, hot cocoa, other beverages and, products such as appliances, portion packs, ground coffee and coffee beans. The company normalized the data so it shows an equal comparison of 1,000 customers visiting Starbucks versus 1,000 visiting Dunkin’. The two companies are competitors in the coffee and snack industry and made for an interesting comparison. Dunkin’ Brands stock has done well, too, rising nearly 10% in the same period. Plus, Starbucks shares have soared in the past few months. The market structure is, Starbucks Corporation is an American company that was founded in 1971 in Seattle Washington’s Park Place market and is a leading roaster, seller, and merchant of specialty coffee around the world. Published on 7/29/2013 at 11:00 PM. 301-346-5398 Mission Statement and Objectives: A bacon, cheddar and egg croissant costs $4.75 while in Dunkin a bacon … PEST Factor Analysis 23 As you can see, Starbucks, having a larger footprint (over 30,000 locations worldwide vs. Dunkin' Donuts' 11,300 locations), wins in 108 out of 124 countries. Since the first of the year, the share price of Starbucks has percolated some 8.5% higher. Starbucks also has a higher capital expense burden than Dunkin’ Donuts, which is not obligated to purchase kitchen equipment for franchise locations. Starbucks scored higher in 9 areas: Overall Rating, Career Opportunities, Compensation & Benefits, Work-life balance, Senior Management, Culture & Values, CEO Approval, % Recommend to a friend and Positive Business Outlook. Starbucks’ competitive advantage will be determined after completing a competitive analysis of their top competitors. Non-Financial Analysis 20 Dunkins has about 12. Starbucks’ $467.4 million of capital expenses compared to net cash flow from operations of $4.4 billion and revenue of $22.4 billion. Keurig a market leader in coffee blends and portions market in the United States is also ranked among the 50 best manufacturers in the country by the IndustryWeek. Starbucks has a larger footprint, with some 28,209 locations worldwide, compared to Dunkin’ Brands’ more than 20,500 points of distribution across the globe. Pascal Gambardella, Ph.D. Both companies have doubled down on strategic tech initiatives like mobile ordering and delivery, explaining Dunkin’ Donuts’ partnering with Alphabet Inc.’s (GOOGL) navigation app Waze, announced in March 2017. Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach Starbucks and Dunkin’ Donuts, produced from two different geographical locations, are two of the most popular coffee shops in the United States of America who share the same market niche and serve similar products. Dunkin’ Brands has a substantial international presence, though many of its international locations are Baskin-Robbins ice cream stores rather than Dunkin’ Donuts stores. If you are in the mood for just a regular cup of coffee, then it … quality, taste, and customer experience in addition to popularizing their coffee quality. Hoffman will replace Nigel Travis, 68, who is retiring from his role. This analysis will compare the resources and capabilities of Starbucks and Dunkin' Donuts to determine if either one has a competitive advantage over the other. Starbucks Corporation In the second quarter of 2018, Starbuck’s comparable store sales rose 2% in the Americas, while fiscal 2017 sales growth of 3% marked its worst in five years. Dunkin' Brands represents a 99% franchised company versus 48% for Starbucks. He led the company’s U.S. business and directed the coffee chain’s new concept store. Apple Pay faces the ultimate test in Germany, Mega-Mergers Like AT&T and Time Warner Crush American Democracy. This discrepancy is a consequence of the different store ownership structures for the two companies, and it has material consequences for the fundamentals available to investors. Boston Consulting Group (BCG) Analysis 25 Starbucks has 20,000 retail stores in 65 countries (11,000 of them in the U.S.). 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