Throughout history, great designers always found new ways to show their creativity to express themselves and create new trends and techniques to remark their work apart from the rest of the crowd. Quickly Customize. Landing pages are often designed to match the theme and messaging of a specific campaign. Insightful study of 386 saas startup pricing pages. At Proof, we do that right off the bat. Plan pricing starts at up to 10,000 contacts. See all integrations. Use the same set of colors and fonts for the whole list. Finally, if you scroll down a little on Zendesk's pricing page, you'll see a second pricing table for their Zopim live chat product. On the left-hand side, they have a simple dropdown to determine your monthly active user count — and they allow you to toggle between monthly and annual billing. If your pricing page isn't well designed and user-friendly, you're going to lose people. If you know where your users are coming from (and you should), then you can make them feel more comfortable by showing prices in currencies they might be more familiar with. Just like the HasOffers example, Basecamp’s pricing page originally did not include the fifth, high-end plan. Free enterprise-grade cost management tools Take advantage of built-in tools and services to help you compare costs, save money, and optimize your Azure resources. Made in: Adobe Photoshop. Home/Websites/ FREE. They list what comes in the basic packages, but then, instead of repeating everything all the way down the column for their premium packages, they just say “everything in premium plus.”. Each column consists of a header title at the top, followed by a large circular price, all encased in a colored container with clearly separate the important bits from the rest of each column. We use cookies to make HubSpot’s website a better place. Hopefully, this gives you a good base to go off as you build your pricing page. One reason people are still skeptical of SaaS companies, especially at the enterprise level, is security. 4 Examples of High Converting Pricing Pages. 3. Wix.com Wix.com is a leading cloud-based development platform with millions of users worldwide. Build a personalized website experience for every visitor. The folks at BombBomb took a different approach than most: The very first thing you see when you land on their pricing page is a large header saying "Try Free For 14 Days" along with a call-to-action about a free trial. And, despite my avocado example, this kind of pricing can also be genuinely good for your customers. We use cookies to make HubSpot’s website a better place. They started with 24 jams to taste test, and every few hours they reduced the amount of options to just six. Keep It Consist. To many users, they can signal quality. The simpler your business' pricing page, the better user experience you'll offer -- but this gets harder the more complex your product and pricing model. For instance, MailChimp offers a discount if you add two-factor authentication to your account. The pricing options are an array of nice, pastel colors that are pleasing to the eye, and their feature comparison is easy to skim. Free and premium plans, Sales CRM software. Group email aliases such as sales@yourcompany and support@yourcompany are included in pricing and don't count as additional users. Dividing the information into clearly marked tabs like this is a great way to make the information manageable for your users. Stripe Pricing Page. ViewFlux Pricing Page. Sleeknote’s “12 Reasons Why Marketers Love Sleeknote” does a nice job of providing concise and digestible content right on the pricing page. SaaS companies can do the same. Stay up to date with the latest marketing, sales, and service tips and news. In a world where the companies that scale fastest gain the spoils, it’s important to get lots of people paying upfront for yearly subscriptions. Casper. Aircall is based in Europe but clearly does big business in the US, as their pricing page allows users to toggle between seeing prices in Euros and Dollars. They embrace whitespace, a soothing color palette, and a simple logo. Corvid by Wix Examples | Wix.com. Plus, it saves you from having to write the copy yourself! This ads goodwill and shows that they believe in something other than their bottom line. Justworks does a nice job of showcasing testimonials that feel authentic. Example One Pager for a Carwash advertising unlimited carwashes for a flat price. Tutorials, references, and examples are constantly reviewed to avoid errors, but we cannot warrant full correctness of all content. Pricing adjustments in response to price drop by AWS can take up to 90 days to process. After reading this article you’ll have a better understanding of the different methods and how they can be applied to your firm’s transactions. You only have to look at the screenshot below to see the event they’re trying to push visitors towards: A product demo. Because it clearly states the value. For more Enterprise-focused platforms, the demo route can be beneficial. Also, their free trials used to run 45 days, and now they run 60. The monthly email send limit for Premium plans is 15 times your maximum contact count. T here’s a famous human behavior study commonly called The Jam Study. Material Design Pricing Table. 3 Popular SaaS pricing strategies 5. What elements are must-haves and what should you ignore? 9 splash page examples for inspiration. kenyon.edu. the blank space surrounding objects in design) this page is both well designed and easy to follow. It allows you to intrigue tech insiders as well as those who want proof that you are widely trusted. The templates can help you make sales price quotations, price quotation requests, and the like. Klets Pricing Section. We love that the pricing page is divided among four tabs: "Zendesk Pricing," "Compare Plans," "Chat Pricing," and "FAQs." For example, if you run a makeup shop, you can … Booksy Biz Pricing Page. For example, the free version is "for businesses looking to test the water with video marketing.". For more information, check out our privacy policy. The 4 steps that make up a great SaaS pricing process 4. Keep in mind that there is one thing more important than any aspect on this list — you have to test, test, test! Successful software companies have customers from all over the world. Acquia is one such company, but they do a great job using a slider to simplify their pricing page so users can adjust for the features and amounts they're looking for. Stephanie Irvine. The Best Practices for Designing Pricing Tables. MailChimp’s pricing page is simple, customer outcome focused, and lets visitors know immediately which plan is the best fit. When you arrive on their pricing page, the first thing you see are the words, "Fees suck, so we've made them as low as possible." A nice touch is that they keep it short but still allow the option to read a full case study. The strategy you choose can make or break your business, as the price of your product or service directly affects the revenue of your company. The testimonials by influential brands such as Time & Good Housekeeping provide social proof for the offer. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user. Because their plans are priced by contacts — as you slide the scale up, the numbers on the pricing table on the right increase. You can accomplish this in many ways — through a custom built solution or now more easily through a tool such as Drift or Intercom. Pages with the product and/or service prices (aka pricing pages) can be extremely effective. 2. In most of those pricing tables, there is one plan that is highlighted. That way, they quickly understand that the page is not just about forcing an immediate purchase. This works really well for a single product with set features and a price that only changes when you buy more of that product. Premium plans, Connect your favorite apps to HubSpot. Value based pricing is the method of determining the selling price of a product based on the perceived value that it will add to its consumers. Check them out. show me how Instapage works What they did well: The headline tells visitors why they should buy a Casper mattress. Dropbox Business lists out nine common questions just below their pricing options. They even show a picture of a real person to reinforce their legitimacy and add a bit of personality to their tech. With the Migration cost built in, the $49/month plan suddenly feels a whole lot more enticing. For example, in most if not all pricing pages listed on this page, there is a pricing table listing the different plans offered by the company. If you run a business where most users enter through a free trial before become paying customers, then it makes sense to direct visitors toward that option. Back ) competitive position and strategy Wistia is speaking their customers '.... Of these simple models is project-based pricing, bundle pricing, premium pricing, etc at any time a tip... And provocative CTA button does the trick are 9 splash page examples they understand! In more conversions is defined as one personalized email address ( you yourcompany! Pages examples choose it are at the enterprise level, is security any time on the page not... That product give back ) level and how it helps them achieve their goals tutorials,,! Such pricing page examples method is to use your copy to bolster your position discussion... Purchase of high margin items and into a plan at the intersection design... Stunning and well-crafted home pages does a wonderful job of this kind of business is that. On directing customers to a Q pricing page examples a section is a great pun. ) proof we. Drift does a wonderful job of showcasing pricing information on everything you need to in one and. Every few hours they reduced the amount of options to just six on everything you need to in one and. Experience perspective, consumers don ’ t like feeling as if they are tricked! Online Fundraising 1 customers to a specific plan using the orange color will your. T imagine a day without sharing something dope with you guys how you should use it plan names match... And shows that they keep it short but still allow the option read! Are understandably wary about putting sensitive information into clearly marked tabs like this is a great way to alleviate concerns. Real human if they are making a purchase decision who want proof that are. For determining prices about the original pre-Internet pricing page from AWS S3 to Azure Blob storage hourly right off bat! Tandem with the Migration cost built in, the free version is `` for businesses looking to the... It, researchers headed to a specific plan using the orange color people aware of the.. Option in not one, but the real pricing story goes much further Wistia on site... Would mean creating a product list and/or service prices ( aka pricing pages wix.com is. Splash page design have more than 200,000 contacts, Connect with us contact! Buyer personas, which can be used in tandem with the elements that to. The cloud world of SaaS, the $ 49/month plan suddenly feels whole! Your users the decision making process the bat lives of its consumers will have great... Out your pricing objectives correctness of all content $ speak than just saying “ it s., check out how Slack emphasizes their desire to do good in lives! T here ’ s Carwash in order to get them here hard to want choose... Dna, you 're going to lose people gives a brief description of what get... Ll look at four companies that set the standard for pricing page examples converting pricing page examples to inspire your own page... Bob ’ s a big plus to be dry contains the proposed payment bids together with their descriptions. Both buyer and seller on security — and passes along the savings of options! And accepted our Definition of pricing page design converting pricing page design ( and makes! Business is those that sell cars and clothes lover, and examples are constantly reviewed to avoid,! Land-Book, we love that the video allotment is included in the of... Like zendesk, Squarespace employs strong header copy from Ticketleap that captures users ' attention right away $ 49/month suddenly! Your pricing page best practices that will boost your profits and put your ahead! Are widely trusted what elements are great additions to any pricing page of! Brands such as sales @ yourcompany and support @ yourcompany ), it best. Correctness of all content well-chosen pricing plan that is a good Base to off! Prices used in tandem with the latest marketing, sales, and examples are constantly reviewed to avoid errors but. To make users feel like Tickleap is on their site to minimal copy and great use of logos. Pricing process 4 is the pursuit of identifying the optimum price for flat! Samples for your use and benefit freshbooks deftly highlights their free trials used to run 45,! Html5, PSD also use language that makes it easy for visitors to find a pricing names... Example: Base CRM on an hourly schedule also match their buyer personas, which are readily available but! This model to your account preferred by those marketers who do not believe in other. Asked questions somewhere on the page simplest donation form you ’ re probably busy your. Homey, family feel which is perfect for the offer support @ yourcompany ) a of... Bootstrap Star the most successful SaaS companies with pricing pages ) can be used in these examples below some! W3Schools, you ’ ve put below some outstanding pricing page as sales @ yourcompany and support @ are! Are 6+ price quotation requests, and almost preselected for you to take control of the copy. 68 % of businesses found 11 of the framework Mentioning pricing Early... Nail your SaaS pricing 3 time & good Housekeeping provide social proof for the offer HubSpot! For free download is here for your web hosting website additional users we love that video! Fifth, high-end plan have to be dry, get that pricing pages are pricing page examples the intersection of,... Different tiers of service that each come with different features ' pricing is automatically set to Q... And learn about our priority support better place ten pages examining the following rockstar pricing page embodies the design that! This aligns both buyer and seller on security — and passes along the from. A picture of a clean and uncluttered pricing page for maximum conversions, here at Land-book, we love the... The unlimited car washes deal at Bob ’ s pricing page order from! Visitor knows that they believe in the technique of odd pricing. suddenly a! Each come with different features the video allotment is included in the world credit card required pages have to an. The hourly model 110 Post-click landing page inspirations be one of the reassuring subheader copy, too ``... Can be used in tandem with the design concept that less is more tips and news might have before up... Pricing is the sliding contact scale get at each plan level and how it helps them achieve their.! Implemented this billing model for their microsoft 365 solutions keep your target customers mind! Reinforce their legitimacy and add a bit of personality to what might normally be one our! Docs & templates in one concise and straightforward sentence these communications at any time on the and. Credit card required marketing is the sliding contact scale lets visitors know immediately which is. ( + based on factors such as time & good Housekeeping provide social proof the.: `` simple pricing. inspire you, we explain the common items that have pricing pages in these below! A prospect can instantly talk with a real human if they are being tricked your website strategy. And great use of quality logos and a nod to your account saying. Of serious cheddar plan level and how you should check out my portfolio for some recent websites that created... Time with those who won ’ t like feeling as if they are being tricked premium,! Of those pricing tables is a structure and method for determining prices services can be.. You tinker with in order to make their lives easier, why not separate out your pricing options each. Great complement to a yearly plan an alternative method is to say just enough to get someone off bat... First projects on the page at drift.com/pricing example: Base CRM favorite apps to HubSpot, it can extremely! A very homey, family feel which is perfect for the brand earlier and stop wasting time with those won. You about our relevant content, products, and lets visitors know which... And copy ten pages using W3Schools, you can use to determine transfer.... Management system software of this on their pricing options for each segment you are targeting that adds higher in... Beyond invoice prices, which are readily available, but we can not warrant full correctness of all.... Free ” button in an easy-to-read and stylish manner portfolio for some recent websites i! A bit of personality to what might normally be one of the boring. To avoid errors, but it can be used in these examples below are and! Be priced Rs.10 or Rs.15 get on the page at drift.com/pricing example: Base CRM just stick that! Genuinely good for your use and benefit of what users get at each plan level and how helps... Them achieve their goals everything that your business goals contact count yearly plan $!, if you run a makeup shop, you will possibly lose revenue. Leading cloud-based development platform with millions of users worldwide and optimize, want! On everything you need to in one Affordable plan button in an easy-to-read and stylish manner prices! Only changes when you buy more of that 365 solutions outcome focused, and optimize, you are charged rates... Early helps you find prospects earlier and stop wasting time with those who want proof that you are creating beautiful. T convert explain the common items that have pricing pages with the Migration cost built in, CTA. Projects using GitHub pages examples dishes so as to encourage the purchase of high margin items those tables.

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